The Weight Watchers

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What is the Weight Watchers

Weight Watchers (NYSE: WTW) is an international company that offers various dieting products and services to assist weight loss and maintenance. Founded in 1963 by Brooklyn homemaker Jean Nidetch, it now operates in about 30 countries around the world, generally under names that are local translations of Weight Watchers .

Weight Watchers encourages members to select a goal weight that results in a body mass index generally accepted as healthy (18 to 24.9), although a member may also establish a goal weight outside of that range after providing a doctor's note to that effect. In the United States, in order to join Weight Watchers, one must weigh at least 5 pounds (2.3 kg) more than the minimum weight for his or her height.

The Momentum Plan
Weight Watchers implemented the Momentum Plan on December 7, 2008.
The cornerstone of the plan is the proprietary Points formula, which allocates each food a value based on its calories, fat, and fiber. Members are allocated a certain number of points each day based on their height, current weight, age, and activity level. Members are also allowed 35 optional Points each week. Finally, members earn additional Points through exercise. These "Activity Points" are calculated based on the member's weight and the duration and intensity of the activity. Activity Points previously had to be consumed on the day that they were earned or they were lost; with the Momentum plan, they can be eaten on any day during the week.

The Momentum Plan encourages members to choose healthier foods by meeting the "Good Health Guidelines."

In the UK and Ireland there has recently been a new plan launched called Discover. This is similar to the points plan that went before it, where one may eat fewer points daily than are allotted based on sex, weight, age, height, pregnancy status, and activity level and “spend” these points later within the week . However the Discover plan aims to help the user understand which foods are more filling, and make healthier choices. Part of the new Discover plan is an option which is similar to “The Core Plan”. This is called the Simply Filling technique. Users choose freely from the "filling foods" list and also allots 21 points per week outside of the filling foods list.

Weight Watchers Online support
Weight Watchers eTools is a Web-based service for members that includes access to support materials and tracking tools. The service is available for an additional fee for members who pay as they go, and is included in the fee for members who opt for the recurring "Monthly Pass" membership plan.

Weight Watchers Online is a more independent approach for people who prefer not to attend meetings. The Online version of the program provides access to a Web-based service very much like eTools. The support system for Weight Watchers Online is a message board where members can post support and share advice.

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